“The interesting thing about the Olympics, unlike almost any other sporting event (except, maybe, the World Cup), is that attendees in the stands, like the athletes themselves, represent their country — even if unofficially. At least that’s how they are seen by locals. Which means that if you are going to the Olympics, which are generally a little more formal than other big sporting events because of the history, ceremony and mythology involved, a little more dressing up is required.
Especially because this year’s Games are in Paris, where fashion is considered part of the patrimony and where more fashion brands than ever are involved in the actual events. And the events are sprinkled among monuments like the Eiffel Tower, the Grand Palais and Versailles. I mean, even the medals are being gussied up in a Louis Vuitton box. That’s a pretty high bar.
Unlike the athletes and the members of the official delegation, attendees do not have the security of a uniform to fall back on. Which means they have to invent one for themselves. So what to do, other than buy official team gear?
First, some practical guidelines. Paris is often hot in the summer, but it also experiences unpredictable cool spells, so it’s important to pack for contingencies. Second, given the logistical logjams and complications of getting around town (and even in from the airport) created by the enhanced security, the best way to pack is light. Assume that you will be walking more than you will be riding, so comfortable shoes are important.
And finally, said an American friend who married a Frenchman and has been living in Paris for decades, “backpacks are a giveaway.” So if you don’t want to look like an Olympics tourist, opt, she said, for “a roomy cotton tote.”
(A tote also has the advantage of being easy to roll up and stow in a carry-on, and it’s lightweight enough not to create extra shoulder pain from lugging your stuff around all day. Also, you will probably have to go through a lot of checkpoints.)
As to what to actually wear, my friend advised that you start with what to avoid: “No short shorts, no flip-flops, no naked dresses and no crop tops.” Also, she said, “no bra in evidence or bra as outerwear, and no leggings and sport bras as street wear.”
Instead, she said, think “tailored shorts, sundresses, skirts you can sit down in without giving anything away, breezy linen button-downs, with maybe a tank underneath. Err on the side of prep if you have to.” A blazer is your friend.
For inspiration I scoured the stands from some past Olympic Games, and what stood out to me was how business casual most of the crowd looked. (One of my favorite dress code hacks for pretty much any occasion is finding a role model to emulate.)
It’s simply a gesture of respect for the athletes, for the work they have done and for the host country. You can’t bring them flowers. But you can bring your fashion A game.
Your Style Questions, Answered
Every week on Open Thread, Vanessa will answer a reader’s fashion-related question, which you can send to her anytime via email or Twitter. Questions are edited and condensed.
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